PRESS ROOM
A new product developed...
RTR have developed a new product called 'Real Test Drive'. It allows automotive customers a real experience of test driving a car in the environment it is meant to be driven.
RTR have developed a new product called 'Real Test Drive'. It allows automotive customers a real experience of test driving a car in the environment it is meant to be driven.
International Keynote Address...
Chris Leigh, CEO of RTR, is to address an international audience at the 2010 Sports and Technology conference with a showcase speech on Augmented Reality Racing. The event is at the headquarters of BT in central London. RTR is the leader in this cutting edge technology. Other speakers this year include:-
+ Head of Interactive and Formula One, BBC Sport
+ Global Director of IMG Media
+ Vice President of Mastercard Worldwide
Last year’s attendees included:-
+ BBC 2012 team
+ Cisco
+ Eurosport
+ IMG
+ Nike
Chris Leigh, CEO of RTR, is to address an international audience at the 2010 Sports and Technology conference with a showcase speech on Augmented Reality Racing. The event is at the headquarters of BT in central London. RTR is the leader in this cutting edge technology. Other speakers this year include:-
+ Head of Interactive and Formula One, BBC Sport
+ Global Director of IMG Media
+ Vice President of Mastercard Worldwide
Last year’s attendees included:-
+ BBC 2012 team
+ Cisco
+ Eurosport
+ IMG
+ Nike
'World's First' for NASCAR...
A Worlds first in interactive broadcast. RTR delivered the first ever interactive television experience to the Managing Director of NASCAR and his management team.
Why a worlds first ? The team used their broadcast system to capture a track in Charlotte, USA. The data was transmitted 3800 miles to the UK and was then was processed at Media City in Manchester using proprietary software and then immediately back 3800 miles over to the internet.
Dave Sim from RTR, who managed the project on location had concerns over the weather and the quality of the untested data link. "Rain is one thing we are prepared for but torrential downpours and lightning is another matter altogether."
The presentation to NASCAR executives was then made at the new state of the art NASCAR media group headquarters in North Carolina.
A Worlds first in interactive broadcast. RTR delivered the first ever interactive television experience to the Managing Director of NASCAR and his management team.
Why a worlds first ? The team used their broadcast system to capture a track in Charlotte, USA. The data was transmitted 3800 miles to the UK and was then was processed at Media City in Manchester using proprietary software and then immediately back 3800 miles over to the internet.
Dave Sim from RTR, who managed the project on location had concerns over the weather and the quality of the untested data link. "Rain is one thing we are prepared for but torrential downpours and lightning is another matter altogether."
The presentation to NASCAR executives was then made at the new state of the art NASCAR media group headquarters in North Carolina.
Appointment of patent lawyer...
"Marks & Clerk are delighted to be assisting RTR in protecting its intellectual property rights by filing appropriate patent applications internationally. Having made investments in research and development of its technology, RTR have realised that there are valuable rights in their technology and are taking the necessary steps to protect those rights," says Mark Kenrick.
"Marks & Clerk are delighted to be assisting RTR in protecting its intellectual property rights by filing appropriate patent applications internationally. Having made investments in research and development of its technology, RTR have realised that there are valuable rights in their technology and are taking the necessary steps to protect those rights," says Mark Kenrick.
BBC Research and Development...
Dr.-Ing. Oliver Grau, Lead Technologist of BBC Research and Development invited RTR to speak at the 6th European Conference on Visual Media Production. Dr Roderick Kennedy spoke on behalf of RTR. The conference was held this year at the BFI on London's Southbank. The feedback was positive saying that Roderick gave an excellent presentation and the work is truly amazing and great to see. Roderick stated he was pleased to be part of such a lively and illuminating conference.
Dr.-Ing. Oliver Grau, Lead Technologist of BBC Research and Development invited RTR to speak at the 6th European Conference on Visual Media Production. Dr Roderick Kennedy spoke on behalf of RTR. The conference was held this year at the BFI on London's Southbank. The feedback was positive saying that Roderick gave an excellent presentation and the work is truly amazing and great to see. Roderick stated he was pleased to be part of such a lively and illuminating conference.
What's happening...
Negotiation with interested parties on collaboration and investment strategy, are now underway at Daresbury Innovation Centre. Chris Leigh says "while the priority is still on business development, we want to keep our eye on larger picture for acquisition and partnership strategies". Since the BBC launch last month RTR has received increased interest and customer sales enquiries. Income for our first year of trading could be as high as $1million depending on the priority made between sales and R&D.
Negotiation with interested parties on collaboration and investment strategy, are now underway at Daresbury Innovation Centre. Chris Leigh says "while the priority is still on business development, we want to keep our eye on larger picture for acquisition and partnership strategies". Since the BBC launch last month RTR has received increased interest and customer sales enquiries. Income for our first year of trading could be as high as $1million depending on the priority made between sales and R&D.
RTR on the BBC
In August, Dan Simmons of the BBC invited Chris Leigh, CEO of RTR to BBC TV Centre for a short meeting to discuss RTR. 10 minutes turned into one and a half hours. Dan was hooked on the concept. Before Chris had left to catch his train home Dan had booked in his diary a date for filming a piece for the technology programme. Dan turned up at Lotus's Hethel factory and private track, camera and tripod in hand eager to capture the essence of RTR. He filmed the RTR capture vehicle fully geared up with lasers, cameras and navigation equipment on the track with the lotus cars. He then visited the Head Office at Daresbury, Warrington to interview both Chris and Roderick. The filming is edited and broadcast practically within hours of each other. The programme is broadcast to 250 million viewers worlwide on 29th October 2009 and in the UK on the 31st October 2009 In the UK.
In August, Dan Simmons of the BBC invited Chris Leigh, CEO of RTR to BBC TV Centre for a short meeting to discuss RTR. 10 minutes turned into one and a half hours. Dan was hooked on the concept. Before Chris had left to catch his train home Dan had booked in his diary a date for filming a piece for the technology programme. Dan turned up at Lotus's Hethel factory and private track, camera and tripod in hand eager to capture the essence of RTR. He filmed the RTR capture vehicle fully geared up with lasers, cameras and navigation equipment on the track with the lotus cars. He then visited the Head Office at Daresbury, Warrington to interview both Chris and Roderick. The filming is edited and broadcast practically within hours of each other. The programme is broadcast to 250 million viewers worlwide on 29th October 2009 and in the UK on the 31st October 2009 In the UK.
Web site launch
It's been a challenging time recently with the development of several new websites for RTR. We are delighted with the results! The sites are stimulating, informative and quite unique - as is the technological concept underpinning them. Susan, who headed up the development undertaken by two local companies, Webtek and Ixis is thrilled with the results.
For further information please contact: press@realtimerace.com It's been a challenging time recently with the development of several new websites for RTR. We are delighted with the results! The sites are stimulating, informative and quite unique - as is the technological concept underpinning them. Susan, who headed up the development undertaken by two local companies, Webtek and Ixis is thrilled with the results.
